MINI JCW Ignited Yas Marina with a Pulse-Racing Return to the Track

Abu Dhabi Motors proudly brought the thrill back to the track with the long-awaited MINI John Cooper Works (JCW) Track Day, held at the legendary Yas Marina Circuit. The exclusive event marked MINI’s exhilarating return to the circuit after more than six years, delivering an unforgettable evening of pure adrenaline, MINI spirit, and immersive brand engagement.

Hosted for MINI enthusiasts and loyal customers, the event was a celebration of performance, passion, and MINI’s iconic racing DNA. Guests had the unique opportunity to get behind the wheel of high-performance MINI JCW models, experiencing their raw power, precise handling, and track-ready capabilities. Additionally, customers were invited to bring their own MINI JCW cars to the track, allowing them to fully immerse themselves in the driving experience – an exclusive highlight that was met with high satisfaction from customers.

From the first lap to the last, the track buzzed with excitement, capturing the unmistakable MINI spirit. Beyond the high-speed action, guests enjoyed a vibrant paddock atmosphere filled with music, refreshments, and engaging brand moments that further deepened the connection between MINI and its passionate community.

This was more than a track event—it was a long-awaited reunion of MINI’s performance DNA with the driving enthusiasts of Abu Dhabi. The energy, the excitement, and the love for the brand were all alive and exhilarating.