MINI Abu Dhabi Motors Electrified Masdar City with Exclusive All-Electric Lineup

MINI Abu Dhabi Motors charged into the future at The Hub, Masdar City with an exclusive event of its all-electric lineup, featuring the highly anticipated Aceman, the iconic Cooper Electric, and the versatile Countryman Electric.

Held in the heart of the Abu Dhabi’s premier sustainable urban hub, the event delivered a full-spectrum brand experience, bringing together MINI’s bold design, cutting-edge technology, and unmistakable performance.

Guests had also opportunity to experience MINI from behind the wheel with a series of test drives designed to showcase the cars’ iconic go-kart handling, instant electric torque, and smooth performance. The test drives offered a first-hand look at how MINI is redefining urban electric mobility—without compromising the excitement of the drive.

In addition to test drives, the event featured interactive brand moments including the crowd-favorite Big Love wall and a creative tie-dye workshop, allowing guests to connect with MINI’s vibrant and inclusive spirit. A dedicated Lifestyle zone displayed MINI’s premium merchandise collectionadded a stylish touch, bringing the brand’s bold character and design-forward spirit to life.

The event reflected MINI’s growing presence in the electric vehicle space, bringing together innovation, fun, and sustainability in true MINI style.